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Hannah & Fisher Speak at the 21st Annual ABPM Spring Conference in Santa Clara

ATLANTA, GA, USA – Jeffrey S. Hannah, President, and Susan E. Fisher, Sr. Vice President of Gielissen USA spoke at the Association of Briefing Program Managers (ABPM) 21st Annual Spring Conference in Santa Clara, California. Hannah and Fisher presented a session titled, “All Global Minds Think Alike! Or Do They?” which gives an overview of the various dimensions of culture and how those vary from country to country. They gave particular emphasis on how these aspects of culture impact design, marketing, perceptions and customer engagement in the executive briefing center environment. Sessions were well-attended by briefing program managers and marketing professionals from around North America and abroad.


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