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Jeff Hannah Speaks at EXHIBITORFastTrak in Atlanta

ATLANTA, GA, USA – Jeffrey S. Hannah, President of Nuance International, Inc. presented a session at the EXHIBITORFastTrak Conference in Atlanta, Georgia. He presented an Advanced Learning Session titled, “Global Frameworks” which gives an in-depth view of the various dimensions of culture and how those vary from country to country. Attendees can earn credits toward their CTSM (Certified Trade Show Marketer) certification, offered in conjunction with Northern Illinois University. He gave particular emphasis on how these aspects of culture impact design, marketing, perceptions and customer engagement in the trade show environment. The session was well-attended by exhibit managers and marketing professionals from around North America.


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