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Jeff Hannah Speaks at EXHIBITORFastTrak in Chicago

ATLANTA, GA, USA – Jeffrey S. Hannah, President of Nuance International, Inc. presented two sessions at the EXHIBITORFastTrak Conference in Chicago, Illinois. He presented two updated and enhanced Advanced Learning Sessions titled, “Global Frameworks Part 1 & Part 2,” which gives an in-depth view of the various dimensions of culture and how those vary from country to country. These sessions have continued to be an integral part of EXHIBITOR’S advanced international educational curriculum. Attendees can earn credits toward their CTSM (Certified Trade Show Marketer) certification, offered in conjunction with Northern Illinois University. He gave particular emphasis on how these aspects of culture impact design, marketing, perceptions and customer engagement in the trade show environment. Sessions were well-attended by exhibit managers and marketing professionals from around North America.


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