Cordis & Gielissen working towards success together

"Superior Result!"

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Cordis Extends European Branding

Cordis @ TCT

– San Francisco, California, USA

Synchronizing with European Branding

Gielissen manages the exhibit program for Cordis Corporation throughout Europe and the Middle East. Cordis Corporation is part of the Johnson & Johnson family of companies, and is one of the most respected names in global interventional medical devices.

The European marketing team for Cordis manages trade events both in Europe and in the Americas, and has relied on the expertise of the Gielissen team to help them implement their global trade show program (link that phrase the Global Program Management section of the website). Consistency of brand from one continent to the next is very important in strengthening their global brand. So, Gielissen US created a concept and space plan which translated from Europe to America, with a high degree of consistency along with local relevance for the all-important TCT Show in San Francisco.

Healthcare Industry Challenges

TCT (Transcatheter Cardiovascular Therapeutics) is the world’s largest and most important educational meeting specializing in interventional cardiovascular medicine. For over 25 years, TCT has been the center of cutting-edge educational content. TCT showcases the latest advances in current therapies and clinical research.

When Cordis Corporation has a presence on the world stage such as this one, it is important that they be presented well, project a clear voice, and maintain full compliance with the healthcare regulations for US trade shows. Also, the audience is broad, as this symposium is designed for interventional cardiologists, radiologists, clinical cardiologists, basic scientists, vascular medicine specialists, cardiac and vascular surgeons, nurse practitioners, cath lab technicians, and other health care professionals with a special interest in the field of interventional and vascular medicine. Again, Cordis relied on the support and expertise of the Gielissen team to help with these challenges.

Great Teamwork!

When Cordis Corporation opened the TCT Show in San Francisco, it was clear that the Gielissen team came through with flying colors! Cordis was ecstatic with the end results and indicated that this was the BEST exhibit they had ever had in the USA!

Design by: Gielissen Interiors & Exhibitions (US)


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