SkyTeam Cargo

Ten Nations. One Company. A Global Client!

"Flawlessly Executed!"

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SkyTeam Lands Smoothly in Latin America

SkyTeam Cargo @ InterModal Brazil

– São Paulo, Brazil

Smooth Landing in Latin America 

Having proven ourselves to SkyTeam Cargo in North America, our next challenge was to design an exhibit environment which would work for audience in South America.

Comprised of ten major airlines, SkyTeam Cargo is the largest global airline cargo alliance in the world. InterModal is the largest trade event in the Americas for logistics, cargo, and foreign trade. SkyTeam Cargo wanted to have a major presence at the InterModal show in São Paulo, Brazil.

Global Consistency with Local Relevance

The goal was to build on the development of the architectural brand that we recently developed in North America, while understanding that it needed to be locally relevant, not only for a Latin audience, but specifically for a Brazilian audience. We still had to meet the branding objectives, and win approval by all ten global air cargo members. Our design achieved just that!

Gielissen developed a concept which emphasized the broad reach of the alliance, continued the strong new architectural brand presence, and provided additional hospitality zones for networking opportunities. Our design was not only unanimously chosen by all ten members of the coalition, but was also flawlessly executed.

Design by: Gielissen Interiors & Exhibitions (US)


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